Pre-school show's 14th licensee will produce bags, purses, luggage and umbrellas.

Zodiak Kids adds Trademark Collections to Tickety Toc push

Zodiak Kids has signed an agreement with licensed bags manufacturer, Trademarks Collections, for its pre-school show Tickety Toc.

The three-year deal will cover the UK and Eire and will see Trademark’s product range of bags, purses and wallets, wheeled luggage and umbrellas enter stores in spring 2014.

Alastair McHarrie, VP sales of Zodiak Kids, said: "We’re delighted to sign the market leader in licensed bags.

"Having worked with Trademark for a number of years, we know that they will do a great job for Tickety Toc."

Tickety Toc already holds an extensive list of licensees and Trademark collections is the 14th to join its programme.

Products based on the popular pre-school show will begin to roll-out this summer with the launch of the Master Toy line from vivid Imaginations and publishing from Igloo Books.

Further lines, including the first DVD from Anchor Bay, will launch later in Q3, while new episodes of Tickety Toc will appear on Milkshake and Nick Jr from May.

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