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Additional 150 hours of programming heads to the Middle East.

Zodiak Kids expands deal with MBC3

Zodiak Kids has secured a new agreement with MBC3 for an additional 150 hours of programming for its kids’ catalogue.

The deal will see programming from the firm’s French-based studio, Marathon Media, including Officially Amazing, Extreme Football (pictured), Totally Spies, The Amazing Spiez, Totally Spies The Movie and Martin Mystery appearing on MBC3 in English and Arabic throughout the Middle East and North Africa.

The deal follows on from Zodiak’s recent confirmation that MBC3 would act as broadcaster and licensing agent for pre-school brand Tickety Toc. It also increases the amount of Zodiak Kids’ programming available to MBC3 viewers to over 170 hours.

"This is the third deal we’ve concluded in the Middle East this year and underlines the strategic importance of the territory as we continue to grow the Zodiak Kids business," said Karen Vermeulen, SVP glboal sales and co-production at Zodiak Kids.

Ashraf Younis, MBC3 senior channel manager, added: "It’s great to work with a global leader for kids entertainment, and we’re excited to extend our cooperation with Zodiak Kids."

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