The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the range of nine toy brands all to be miniaturised and hit retailers this year.
In addition, popular and iconic toy and children’s brands such as Classic Rubik’s, Crayola, and Wham-O join the Toy Mini Brands portfolio.
Zuru’s new toy range launches to the Australian market this month, followed with a roll out across North America and the UK and Europe. The toy range will have full UK distribution by January next year.
“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”
Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats.
Other miniaturized products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk. The assortment includes rare and super rare minis to find.
With Toy Mini Brands, kids can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find.
In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis. The case is available for an SRP of £9.99.