Moonpig has reignited a partnership with KFC to launch a limited edition range of Christmas cards in its move to ‘spread chicken and cheer’ for the holiday season. The series of six Christmas cards come complete with festive designs while a portion of sales will go to Comic Relief through …
Read More »Disney and Keith Haring partner to celebrate Mickey Mouse with new product roll-out
Disney has embarked on a collaborative project with the globally revered artist Keith Haring to laun…
Semaphore Licensing celebrates global reach as pandemic fuels influencer evolution
Semaphore Licensing is celebrating a milestone anniversary, having continued to hit upon global succ…
HBO Max picks up US rights to pre-school adventure Love Monster
HBO Max has picked up the US rights to the new pre-school adventure Love Monster, from Boat Rocker S…
Emoji Company partners with Vistaprint to launch new face masks range and support businesses in the US and Canada
The Emoji Company has partnered with Vistaprint to produce a new line of face masks featuring some o…
JAKKS Pacific extends its global toy partnership with Nintendo for more Super Mario lines
JAKKS Pacific has extended its global toy partnership with Nintendo of America in a deal that will s…
The Latest
WildBrain partners with Samsung to launch new kids’ and teen channels featuring its hit series
WildBrain has forged a partnership with Samsung to launch multiple new kids’ and teen channels featuring a range of series from its content library on Samsung TV Plus, a free ad-supported video service distributed exclusively on Samsung smart TVs. The first new linear channels have now launched to millions of …
Read More »Asmodee partners with Blok.Party to bring CATAN to its digital tabletop device TapTop
Asmodee Entertainment is embarking on a new partnership with the social gaming platform, Blok Party, to bring the wildly popular board game title CATAN to its TapTop digital tabletop device in 2021. TapTop is a tabletop device that allows players to engage with digital versions of popular physical tabletop games, …
Read More »Entertainment
WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)
As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment. WildBrain Spark’s Executive VP and …
Read More »Moonbug Entertainment taps Wow! Stuff for new CoComelon pre-school toy range
The British toy innovation company, Wow! Stuff is continuing its move into the pre-school category having signed a multi-territory licensing agreement with Moonbug Entertainment for its popular 3D animated series, CoComelon. Launching in 2021, Wow! Stuff will unveil a new range of products based on the kids’ show, with prices …
Read More »Green Board Games enters the Wizarding World with BrainBox Harry Potter launch
The popular educational games series, BrainBox is expanding its licensing activity into the Wizarding World with the release of its upcoming BrainBox Harry Potter in May next year. It marks a major development for the Green Board Games team, who has earmarked 2021 as a ‘huge year for the brand.’ …
Read More »Master Moley ‘will drive a major licensing roll-out’ but timing for the property will be key
The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …
Read More »Video Games
UK video game retailer GAME launches limited edition fragrances Eau De Plumber and FPS
The UK’s largest high street retailer of video games, GAME, has moved in on the …
Read More »BlackMilk Clothing readies to launch Cyberpunk 2077 capsule collection as game lands this month
BlackMilk Clothing is marking the release of what has been tipped to be the video …
Read More »Merchantwise Licensing lines up Xbox merchandise partnership with Australian retailer EB Games
The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between …
Read More »Mattel’s Hot Wheels races onto Roblox with the launch of Hot Wheels Open World
Mattel’s popular Hot Wheels brand is racing onto Roblox thanks to the launch of Hot …
Read More »It’s Bond, James Bond – and he’s returning to the video game space with working title Project 007
It’s Bond, James Bond, and it’s coming to a console and computer screen near you. …
Read More »LEGO reveals new LEGO Super Mario building sets and collectable character packs
The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of …
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