Licensing.biz delivers priceless trade information to the global licensing industry. Total monthly readership is close to 20,000.
Reaching all corners of the industry - from licensors and licensees, through to retailers and supporting service companies - Licensing.biz is uniquely positioned to offer daily news, interviews, brand profiles and news analysis to the business, with real-time contributions from the licensing community itself actively encouraged.
The site has a targeted database of 11,000 licensing professionals, retailers and executives from across the world, who receive daily news bulletins and breaking news as it happens.
Licensing.biz works hard to ensure that all retailers with an interest in licensed product are kept up to date with news from the industry. Our database includes execs from specialist and entertainment chains, independent outlets, department stores and mail order companies.
As a taster, these are just a selection of the retailers we reach on a daily basis: Amazon, Argos, Boots, Debenhams, Hamleys, Halfords, HMV, John Lewis, New Look, Play.com, Sainsbury’s, Tesco, The Entertainer, Toys R Us and WH?Smith.
Each month, Licensing.biz focuses on a key industry sector, offering themed content including news, features, opinion and analysis. A comprehensive guide of all the properties/companies operating within the chosen sector also has a prominent place on the site for the whole month.
This is a perfect way for licensors and their partners to show retail exactly what to expect from their brands in the future.
Licensing.biz regularly offers licensors the chance to focus on one key brand, examining the history behind it, its licensing programme and future plans.
Licensees are also given the chance to get involved, with a dedicated sector guide running through all the products available sitting in a prominent position on the site and also communicated to our readership via the Daily Email Digest.
An ideal promotion for properties celebrating milestone anniversaries.
Licensing.biz has worked hard to build a close bond with the global licensing industry, really making them feel a part of the site.
Such a vibrant and fast moving industry benefits from having a forum such as Licensing.biz. Our involvement with the Maltese Swim in aid of industry charity The Light Fund in May 2008 saw us following the team throughout their training and fundraising, the swim itself (with daily blogs) and the aftermath - something which no other publication in our industry could have achieved.
Licensing.biz has a contract publishing division that can tap into the editorial and design resources of its main publication.
Digital products can be produced to a client’s brief and hosted on Licensing.biz, as well as being sent to our 11,000+ database of industry executives.
Please contact Adrian.Miles@intentmedia.co.uk or call +44 (0)1992 535 647 for more information.